Dec
27
I have a few comments for the execs over at Saturn:
1. hiring the guys from the Aztek debacle was not a good idea . . . although the guys left over from Olds did a good job of trying to cover the Aztek guys’ work.
2. The “WOW” of plastic body panels only goes so far to cover up a bad product.
3. If you get anyone in to look at the Ion, you might want to rethink the “no haggle pricing”—people don’t buy Azteks at sticker price.
4. The positive side: If they accept the styling and lack of content, then they could be satisfied with anything; the J.D. Power rating should stay intact. Read more…
